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Greg Sullivan
October 01, 2025

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Sometimes their favorite people don't live in their house.

When my sister's dog, Junior, was on this side of the Rainbow Bridge, I was one of his favorite people. This dog would get full body wags every time I came around, and we'd spend most of the day cuddled up with each other. Now my dog, Cocolina, behaves in the same way whenever my sister comes to visit. But what goes into a dog deciding who their favorite person is? Spoiler, it's not always the person they live with.

Like humans, animals have their own personalities. You might rescue a dog thinking it will be the perfect companion, only to have the furry adoptee spend every waking moment following your partner around. You could spend hundreds of dollars on vet checkups, new harnesses, treats, and all the squeaky dog toys you can find, but that still won't be enough to convince a dog to love you. Instead of showering the giver of treats with kisses, they make goo-goo eyes at the pet sitter. It turns out they have their reasons.

Unlocking Incrementality: A Guide for Marketing Success

In today's chaotic marketing landscape, brands need a reliable way to measure what works and what doesn't. Incrementality is the answer.

This free ebook, “Unlocking Incrementality: A Guide for Marketing Success,” will teach you everything you need to know about incrementality, from the basics to advanced strategies.

Inside, you’ll learn:

  • ‍What incrementality is and why it matters: Understand how it differs from traditional attribution and why it’s essential for modern marketers.

  • ‍How to measure and test incrementality: Explore proven methods like geo experiments and conversion lift testing.

  • ‍How to optimize your marketing spend: Identify your most impactful channels and allocate your budget with confidence.

  • ‍Real-world success stories from top brands: See how leading brands use incrementality to drive growth and improve ROI.

Memorizing numbers is making a comeback.

Do you remember chatting with your friends on a three-way call, wrapping the phone cord around your finger while you got the scoop on what happened during 4th-period lunch? If not, then you were probably born after cellphones became the norm. But for older people, a time was had back then—and now, today's kids might get to experience that nostalgic telephone experience, too.

More parents are starting to install landline phones for their kids instead of getting them cellphones. Older generations often complain that Gen Z seems to lack social skills, but they're the first generation to grow up without house phones. It turns out that all those hours spent chatting on the landline may have been a key factor in developing effective communication skills.

His little face waiting patiently. 🥹

Being trapped next to a stranger in the sky is a unique social situation.

Is there any social situation more inherently awkward than sitting next to a stranger on an airplane? It's not like a bus or a train, where you can get up and change seats if you're not thrilled with your seatmate. And with airplane seats getting increasingly cramped, you're inevitably invading one another's personal space in some capacity. Where else in life are you quite literally trapped for hours in such close proximity to someone you've never met and are unlikely ever to see again?

Some people enjoy making small talk on flights, finding it the most natural thing in the world to chit-chat with the person sitting next to them. Others find the prospect of talking to a stranger with no opportunity to escape the stuff of nightmares, and do everything they can to avoid it.

Since you never know who you're going to sit next to, it's like a game of roulette, and people tend to have pretty strong opinions on their own preferences. But are there any actual rules of etiquette that come into play for chatting with strangers on airplanes?

Wisdom from savvy women who've been there—so you can skip the financial heartbreak.

Money conversations between women are essential. This is where women can drop their guard, admit their mistakes, and share the lessons they have learned at a high cost.

Recently, a powerful discussion erupted online when women on the subreddit r/AskWomen were asked a simple question: "What's the hardest money lesson you've learned so far?" The responses were raw, honest, and surprisingly universal—revealing financial truths that every woman should know before learning them the expensive way.

These aren't just money tips; they're survival strategies from women who've navigated financial hurricanes and emerged stronger.